Family Shopping

A beloved independent bookstore since 1955 with an excellent children's section. Regular author events, story times, and a warm community atmosphere. Staff picks are always spot-on and the kids' corner is cozy and inviting.

The West's oldest independent bookseller with a wonderful children's section. Regular story times, author visits, and book clubs for kids. A cozy neighborhood bookstore where families can browse and discover their next favorite read.

A teacher and parent favorite for educational toys, games, and classroom supplies. Features a free craft station on Saturdays where kids can make a take-home project. Great selection of STEM toys and learning materials.

SF's premier board game and toy store with a huge selection of family games, strategy games, puzzles, and unique toys. Knowledgeable staff can recommend age-appropriate games. Has gaming tables to try before you buy.

A magical craft supply treasure trove of donated and surplus materials perfect for kids' art projects. Bins of buttons, fabric, paper, beads, and unique finds at incredibly low prices. Sparks creativity and teaches sustainability.

Japan's famous bookstore chain in SF's Japantown with an amazing selection of Japanese children's books, manga, stationery, and cute character goods. Upstairs has toys, plushies, and Studio Ghibli merchandise kids adore.

A Japanese variety store where most items are $1.75. A treasure trove of craft supplies, stickers, stationery, small toys, and bento accessories. Kids love browsing the aisles for unique Japanese snacks and cute character items.

The Swedish furniture giant with a supervised kids' play area (Smaland) where you can drop off potty-trained kids ages 4-10 while you shop. Affordable Swedish meatballs in the cafeteria are a family tradition.

A kids' resale store buying and selling gently used children's clothing, shoes, toys, books, and gear. Great deals on quality brands. Trade in outgrown items for cash on the spot. Multiple East Bay locations.